Kati Baba needed an identity that could do something hard: feel genuinely rooted in Pakistani street food culture without looking like every other heritage-revival brand. The challenge was authenticity without nostalgia — modern enough to live on Instagram, grounded enough to feel real.
We built around texture and warmth. The mark draws on Urdu calligraphic reference without directly imitating it — abstracted into a bold, ownable shape. Colour and material choices do the cultural work: earthy tones that reference spice and clay, offset with high-contrast typography that reads clean on packaging and phone screens alike.
The brand launched at a pop-up. They sold out the same weekend, and had three more events booked the following week.
We opened the door and the queue was already there. The brand created the story before we even spoke a word.
Two ways to work with us. No compromises.
One engagement, scoped precisely and executed completely.
Flexible by nature. Scale up, slow down: we move with you.