Ministry of Burgers was entering a crowded fast-casual market and needed a brand that punched harder than the competition. The ask: give us an identity that makes people stop, photograph, and share — before they even take a bite.
We built a visual system rooted in authority and irreverence — a heavy mark with just enough playfulness to feel human. The colour story leans into appetite: deep red and burnt tones with high-contrast pops that hold their own under florescent lights and in the white square of an Instagram post. Packaging, menu, and signage all follow the same bold logic.
From day one, people stopped and took photos. The brand did the marketing before a single paid ad ran.
From day one, people stopped and took photos. The brand did the marketing for us — we hadn't even run a single ad.
Two ways to work with us. No compromises.
One engagement, scoped precisely and executed completely.
Flexible by nature. Scale up, slow down: we move with you.