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Video

Nestlé Bunyad Iron+

ClientNestlé Pakistan
Year2025
ServicesDVC Production, Colour Grading, Sound Design
Timeline6 weeks

The Brief.

Nestlé needed a campaign film for Bunyad Iron+ that could carry the nutritional story without feeling like a health lecture. The audience: mothers making daily food decisions for their families, in cities and towns across Pakistan.

We developed a warm, narrative-led DVC — a story about quiet determination and daily strength. Shot over three days across two cities, the film balances product presence with genuine emotional pull, hitting the exact tone Nestlé needed for both broadcast and digital.

Colour grading and sound design were handled in-house, giving us full control over the final look and feel. The result is a film that holds attention on a phone screen and fills a billboard with equal confidence.

DVC Production Colour Grading Sound Design Social Cuts Broadcast
4.2M
Total campaign views
Media reach vs. target
18
Cities in distribution
The film landed exactly right — warm, credible and built for scale across every channel we ran it on.
Ayesha Tariq
Brand Manager, Nestlé Pakistan
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