RED Publicis needed to do something difficult: stay recognisably within the Publicis Groupe family while carving out a distinct local identity that felt genuinely Pakistani — not a regional afterthought, but a confident local player with global credentials.
The brand refresh sharpened the RED mark, grounded the colour palette in bolder contrast, and introduced a typographic voice that balances authority with creative ambition. The new website was architected around the client journey — showing capability through work, not claims, and making it easy for senior marketers to find the information they actually need.
Complex brief, delivered with clarity. The site now genuinely represents the ambition of the team behind it.
Complex brief, delivered with clarity. The site now genuinely represents the ambition of the team, and we're getting better inbound leads than ever before.
Two ways to work with us. No compromises.
One engagement, scoped precisely and executed completely.
Flexible by nature. Scale up, slow down: we move with you.